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1 - Face to face marketing: Why it matters now more than ever

2 - 5 rules of etiquette for the tradeshow floor

3 - The best and worst of tradeshow giveaways

4 - Online communities for events: An interview with Clinton Bonner

5 - Article marketing on Twitter: The art of the retweet

6 - 2 ridiculously simple keys to social media success

7 - 13 things you can do now to improve your conference content

8 - 4 ways to overcome the "Nobody's reading my blog" blues

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10 - Event tip: Create a custom notebook

11 - How to find the right professional tradeshow presenter for your company

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Folks in the #eventprofs Twittersphere may be familiar with Justin Locke Alprazolam Pharmacy No Prescription, . Justin's event profession is that of a speaker. He tells amusing stories of his life as a professional musician, and shares a unique artistic approach to management, Alprazolam withrawal, leadership, marketing, and creativity. He's also been known to drop in on the #eventprofs Twitter chat from time to time.

As a bassist for the Boston Pops for 18 years and then later working in a managerial capacity, rickels alprazolam extended-release in panic disorder, Justin learned a lot about leadership and uncovering personal potential. Now a speaker, author and playwright, his programs for family concerts have been done for hundreds of thousands of people all over the world, Alprazolam Pharmacy No Prescription. Here's a quick sample, his latest demo video:


Jenise: So to start off Justin, how did you become a professional speaker?

Justin: Well that's sort of a chicken and egg question. I have always been a storyteller, getting alprazolam in mexico, and 25 years ago I wrote and published a couple of musical plays specifically for orchestras to do on their family concert programs. So I guess I really started as a writer.

Then for years I was "speaking, Alprazolam driving, " regaling people at cocktail parties about the outrageous backstage goings on at the Boston Pops. Alprazolam Pharmacy No Prescription, Those evolved into writing my first book, "Real Men Don't Rehearse" I figured the best way to promote sales of that book was to go out and stand up and tell some of the stories.

When I hooked up with my first speaker bureau, they said I should broaden out and develop other programs, and they specifically recommended that I talk about leadership. That led to writing my second book, yellow alprazolam.

'I discovered . . .a lot of people are scared to death of moving toward their true desires, because they're afraid of 'looking stupid.''

Jenise: Yes, Justin, your second book:"Principles of Applied Stupidity" A most unusual title, Alprazolam Pharmacy No Prescription. Can you tell us a little bit about it?

Justin: Well, Ic alprazolam .5 mg, as you might expect, at first the book was meant to be a gag. It started as a riff on the whole "Dilbert Principle" concept, where the stupidest people in the company are promoted to management because that's where they can do the least amount of damage.

So I thought it would be fun to do a humorous book/talk about how to be more effective by thinking and knowing less, overnight alprazolam, i.e. being stupid. Alprazolam Pharmacy No Prescription, Again, it was meant to be a gag, and to be the basis of a comedy presentation (which is my comfort zone/ strong suit), but it turned into something totally unexpected. It's really about having the courage to be yourself or, Alprazolam lowest price no prescription, as I like to put it, "embracing your inner idiot."

Since it was published, it's amazing how many people have just fallen in love with this book. I got massive TV press in Boston, and I soon realized that a lot of people are walking around concealing the fact that they are scared to death of moving toward their true desires, alprazolam with valium, because they're afraid of "looking stupid."

A big part of leadership is not being afraid to be new and/different, and so that book is really designed to free you from that fear. It has really struck a chord with a lot of people. Alprazolam pink ten,

'It dawned on me one day that stage fright is not limited to performers. Anyone who does any kind of presentation, including marketing, can suffer from it.'


Jenise: And now you've just published a new e-book: "Marketer's Stage Fright and How to Avoid It." How did this come about?

Justin: I got the idea of doing a free e-book from reading "The New Rules of Marketing and PR" by David Meerman Scott, Alprazolam Pharmacy No Prescription. In the speaking/publishing industry, you must promote everything that you sell, and everything you sell must promote; and the way to promote on the Web is not to put up a billboard or do cold calling.

You want to do inbound marketing, prescription for alprazolam, i.e., offer content that makes people want to come to you. (Also, Alprazolam heroin mix, whenever I do blogging or an e-book, this always evolves into more content than I can offer event planners.) Anyway, it dawned on me one day that stage fright is not limited to performers. Anyone who does any kind of presentation, including marketing, alprazolam solubility in buffer, can suffer from it. Alprazolam Pharmacy No Prescription, Since overcoming stage fright is a well-trodden discipline for people with my musical background, I thought it might be helpful to people who are not professional performers per se to get a little bit of perspective and sympathy on the subject.

Early on in my musical career I had to face and overcome stage fright out of pure economic necessity, and while I cursed having to go through it at the time, Alprazolam overseas, it has served me well. It also helped a lot that I learned that the feet of the masters, like Henry Mancini and Arthur Fiedler.

I have to say, compared to doing official paper-and- ink book publishing, alprazolam in doha, publishing an e-book was amazingly simple and fun. Also a big surprise: It genuinely feels good to give this information away to anyone who might need it, and lo and behold, 0.25 mg alprazolam, it has also come back to me in spades with free promotion.

'By planning and thinking too much, you risk limiting yourself'


Jenise: Speaking of promotion, how do you use social media to promote your products and services?

Justin: Well I have to say, at first, I was fairly skeptical of the whole twitter thing, Alprazolam Pharmacy No Prescription. I delved in just out of curiosity. But one day this is how it all changed for me:

I was taking advantage of a free Google adwords coupon, and I was having trouble figuring out the registration. I posted a tweet to that effect, gador alprazolam online. I was just kvetching, ya know. Alprazolam Pharmacy No Prescription, But then, five minutes later, some expert on adwords technology in Toronto sent me a direct message answering my question, totally unexpected, totally out of the blue, as he was monitoring for that keyword. That was amazing enough. Xanax alprazolam, But the next day I blogged about this amazing experience, and this guy blogged about me and my blog, then he bought six copies of my books. Amazing.

What I have learned is, citalopram vs alprazolam, you can't really go into social media with a specific agenda. I mean, I guess you can, but here is a "principle of applied stupidity" for you: by planning and thinking too much, you risk limiting yourself to unknown potential benefits that you don't know about or can't even imagine at the moment, Alprazolam Pharmacy No Prescription. A perfect example is this blog interview. It's a truly fabulous bit of press for me and it's dead center in the meeting planner/ event professionals culture, Inject alprazolam, and you and I met on Twitter. You can bet there are 50 wannabe speakers out there wishing you would feature them in your blog. Did I follow you on Twitter in hopes of getting a blog interview from you. Alprazolam Pharmacy No Prescription, Of course not. But here we are.

Jenise: So what's up next in the life of Justin Locke, alprazolam seizures.

Justin: Well I've had such a fabulous experience with my first e-book I've already sketched out a second one. It's called "The Dark Side of Leadership." In lieu of a lot of theory and/or ideals, it's more about the emotional pitfalls of transitioning to leadership positions that no one ever tells you about. It's all drawn from my days of managing orchestras and video production, and what I learned, not just from great conductors, but also I learned about what not to do, from ineffective ones, Alprazolam Pharmacy No Prescription. Info on alprazolam,

'I try to give people the courage, and maybe some tools, to peel off all the excess stuff that drives them to conformity'


Jenise: So what is the big takeaway for today?

Justin: My entire philosophy of how to approach most everything is based, not on any textbook, but on what I learned from practicing the string bass eight hours a day, green alprazolam oval. The arts business, at that level, really forces you to face your true self, Combining methylphenidate with alprazolam, warts and all. You learn that, around every dark corner, you have potential that you never knew you had.

The big lesson I learned was the power of efficiency. Alprazolam Pharmacy No Prescription, There's a lot to be said for someone telling you to spread your wings and fly high, but I found you can fly an awful lot higher and faster sooner if, instead of adding energy and flapping harder, you look around and just get rid of the excess baggage that you don't need and is weighing you down. Michelangelo once said he didn't carve David, he just got rid of all the excess marble that wasn't David. I'm not interested in giving anyone a curriculum of five tips, six steps, or seven habits. Sometimes I feel like I'm like one of those art conservators in Venice. My job is not to paint anything, my goal is to peel off all the patches and fixes and soot that are covering up the unique originality underneath.

What I learned in the culture of major professional orchestras is that you have to find what there is about yourself that is unique, small though it may be, and consistently cultivate and amplify that, Alprazolam Pharmacy No Prescription. My goal is to remind people that they are wearing the ruby slippers. I try to give people the courage, and maybe some tools, to peel off all the excess stuff that drives them to conformity, and encourage them to build their brand and succeed by daring to be different, i.e. be true to themselves and their unique desires.

Download Justin's free e-book, Marketer's Stage Fright and How to Avoid It

Learn more about Justin or purchase the books "Real Men Don't Rehearse" and "Applied Stupidity" at www.justinlocke.com or check out his blog at www.typepad.justinlocke.com

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Alprazolam Over The Counter, The following is the second part of my interview with The Social Collective's Clinton Bonner concerning online event communities. Please go to "Online communities for events: An interview with Clinton Bonner" for part 1. Alprazolam online prescription order,

Jenise: It seems that there are more and more choices when it comes to choosing an event community service. What should event planners be looking for to get the most for their money?
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Clinton: Yes, it is a crowded space already.., pictures of 2 mg alprazolam. I would suggest they just use us ... I'm kidding, Alprazolam Over The Counter. Alprazolam vs phenazepam, I think the big thing for 2010 is the bundling of services and the more advanced event communities are certainly going in this direction. By this I mean, the planner already has a VERY full plate, alprazolam overnight, then having to find a vendor for community, Davia generic for alprazolam, lead retrieval, mobile, mapping, alprazolam oral, and other wants becomes insanity. Purchase alprazolam online,


Picking 'siloed' solutions; like an event community on platform 'X' but a mobile solution by provider 'Y' and hardware 'zapper' for lead retrieval from company 'Z' is nonsensical. As an event organizer you have limited time resources and are certainly on a budget.

Alprazolam Over The Counter, Online event communities that offer several different services in one package provide convenience, save dollars

I can't speak for other platforms, but ours provides one solution, canvassing many needs organizers have on both the web and mobile and at a price point that is cheaper than having a custom iPhone app. developed for your show that handles less than half of what our solutions provide, alprazolam 029.


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There are some community providers (won't name names) that charge an unreal amount and what they deliver back in my estimation is not worth it by a long stretch. .5 alprazolam cheap, Then there are a select few that deliver a nice package at reasonable to very affordable rates and we'd like to think we're leading that pack with the most innovative community platform to date.

Online communities can deliver hyper-focused content and collaborative experiences indefinitely


Jenise: Do you think social media in general is changing the nature of events and if so, how?


Clinton: Not really .., alprazolam greenstone. the 'nature' of events is to socially gather, learn, share, network, extract, build, improve, and capitalize on the new connections .., Alprazolam Over The Counter. I see the SM engagement and infusion into the event's world as the dialing 'up to 11'. Alprazolam acetonitrile tablet, (for the Spinal Tap fans out there)... via the SM infusion it is becoming easier and easier to get far more ROI out of every physical event, and that's a great thing for everyone involved, alprazolam for resale.

It does change how you must present, Alprazolam honduras, how you cater to hybrid events, how you welcome the virtual attendee and recognize that your content is NOT the end all, that the physical gathering is and EVERYTHING else is simply marketing material (including content) that will help you grow your attendance year over year and capture greater and greater sponsorship dollars because you provide an experience like none other and it is way beyond a 2 or 3 day event .., alprazolam mylan a3. Alprazolam Over The Counter, it is an actual, thriving community that delivers hyper-focused content and collaborative experiences they can get no where else.


To really understand the advantages, Alprazolam strips, join an event community and experience it for yourself



Jenise: What's the best way for someone who isn't familiar with event communities to get a good understanding of what they can do?

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Clinton: If they are invited into one, join it ... that's the best way to be honest, alprazolam advanced guestbook 2.4.3. If that isn't a possibility, Is there a generic for alprazolam, I would check out the Engage365 community, though they are a competitor, it's a nice focused community with solid discussions happening all the time, alprazolam pharmaceutical company. Another resource would be to check out our mobile application for the my.SxSW community that anyone can download. Of course the full experience is best realized when you are a member of the event community as well, but it's still a neat app all on its own, Alprazolam Over The Counter. Anxiety alprazolam, The experience is going to vary community platform to community platform because the apps. and modules vary, but the overall base line of thinking is to deliver social, chemical formula alprazolam, tech savvy (yet easy), Alprazolam g 3719, green networking, scheduling/mapping, collaborative tools and apps that simply make your experience stand out and deliver several unique 'wins' to your attendees and sponsors that they can get no where else, snort alprazolam.

You have to differentiate and when you have success via your own community that you own, Alprazolam class schedule, you can then monetize this community in big ways. Sponsorships that are highly targeted and far more effective than the traditional offerings will allow for monetization of the community. BUT, alprazolam myl, gotta walk before you can run ... Alprazolam 0.5 256, That means seeding and watering your community, getting it prepared to thrive and planning and mapping your goals and benchmarks ... it takes dedication and internal bandwidth, but a platform like The Social Collective is a really huge help that makes these tasks so much easier to manage and grow with.

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ClintonBonner Buying Alprazolam, It seems only natural that in their quest to increase opportunities for attendees to network and extract more value from events, planners have turned to social media.Twitter and the use of hashtags, webcasting and virtual conferencing are becoming more and more common place.

All serve to help spread information and nurture a community. But companies that integrate one-time conference management with year-round online community building take a comprehensive approach that is becoming increasingly popular.

I met Clinton Bonner, Alprazolam drug interactions, briefly, at Event Camp a few weeks ago. After sharing some tweets on a recent #eventprofs chat about online event communities, I decided to pick his brain a little more on this subject. Clinton, who describes himself as a 2.0 social media junkie, crowdsourcing evangelist and indie filmmaker/writer, is SVP of
The Social Collective, a company that integrates events and online community building, Buying Alprazolam.

Jenise: Thanks so much for agreeing to answer these questions.  I'm very excited to be able to post this interview on my blog.

Clinton: NP, discount alprazolam, thanks so much for asking.

Jenise: First, can you  explain what an event community is. Buy alprazolam online usa pharmacy,

Clinton: Sure, events innately gather a community of people right?  Like minded, buyers and sellers of particular services/verticals, colleagues, academia, generic alprazolam, entrepreneurs, whatever the 'gathering' they already share some common reasons for attending or participating in an event.  An event 'community' is the natural extension of what already exists.

Online event communities are natural extensions of events that increase interaction, Alprazolam tranquilizer, social buzz


Now that technology easily allows it, attendees, sponsors, speakers, event admin can seed and curate a branded web (and mobile) 'home' where they can:

1 - deliver focused information
2 - foster seamless year round networking and conversations
3 - build custom schedules
4 - offer educational webinars and videos (including live streaming)
5 - offer opportunities for collaboration and community participation (crowdsourcing of intelligence and ideas from the masses), alprazolam xanex hypertension,
6 - and simply deliver a hyper-focused experience that the 'user' is getting no where else in the world. Buying Alprazolam, It takes time, practice, and know-how to get the blend right, but event's already have communities, platforms like The Social Collective offer the apps. and modules that bring the interaction, the social buzz, Alprazolam 00256, and enhanced experiences to a new level.

Jenise: How did you get into the online event community business.

Clinton: Ha ... I stumbled A$$ backwards into the events/community world ... BUT it was via networking and relationship building .., Buying Alprazolam. a client from my last position happened to be neighbors with our CEO, alprazolam reviews, he shared the opening with me thinking I would be a good fit, and away it went.  I can add that I got the job because in part because I was socially savvy (or at least getting there!) ... having a proven ability to use SM to connect was a big factor in landing me this role. Changing from clonazepam to alprazolam,

Jenise: What advantages does an event with an established social media community have over an event that doesn't have one?


Clinton: I would contest it may actually hurt in some regards and in other ways it's clearly advantageous.

Online social 'champions' can help in promoting and maintaining event communities


Let's start with the pros ... Buying Alprazolam, If you have a socially savvy community already on Twitter, LI (LinkedIn), FB and beyond (Like an #eventprofs right?) ... well clearly you know they are ready, the demographic is primed for the latest and greatest AND you've got social 'champions' in this existing community who are more than willing to take an active role in the promotion, seeding, alprazolam 2mg rx number id, and harvesting that an event community needs to bear 'good fruit'.

Inside that core group of influencers, you've probably got bloggers, Alprazolam 2mg overseas pharmacy, tweet chat hosts, marketing gurus and more ... So, having that kind of 'bandwidth' on a volunteer basis at your disposal can not be discounted.  Now, are there ways to ensure you get your 'champions' carrying the water for you, alprazolam buy online.

Of course, tons of tactful, genuine, Alprazolam no prescription needed fedex delivery, and appreciated gestures and opportunities that make the engagement mutually beneficial for these 'torch bearers' is a pretty sound approach.  Find ways to get them engaged early and in meaningful ways.  Geeze look no further than what #EC10 pulled off right?  Lather, Rinse, Repeat ... if it ain't broke don't fix it, Buying Alprazolam.
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Make sure you offer something the community can't get elsewhere


Cons - If you already have a socially savvy 'pool' well you'd better darn deliver something BRAND NEW that they can NOT get elsewhere ... otherwise, can .5 alprazolam daily be addictive, beyond being nice, why would they care?  And even if they are 'nice' at first, it will wain, Alprazolam mixed with, we're all human, we all have time constraints that are seemingly stretched to new boundaries daily.

If there is not new value, and true value, there for the already socially savvy, alprazolam structure, they will have no reason to spend time there.  Of course this can be turned into THE biggest positive of them all ... that being the socially savvy truly embracing an event community and transcending from attendee to evangelist.  So, you'd better wow them. Buying Alprazolam, If the 'pool' is not socially savvy, some of the more mundane interactions and abilities of the community might impress more easily ... Is alprazolam bar fda approved, but it's no excuse not to wow and wow out of the gate.

Jenise: Providing the tools is one thing, but how do you get event attendees to interact on the community if they've never interacted before?


Clinton: There is a true need to educate and to shepherd ... If you are going to spend the money to have your own community than treat it as an investment in your association or event.  Like all else at this point, a multi-tiered approach makes a lotta sense to me:

Use email to encourage attendees to interact on your online community


The 'ole stand by - the email template - This can NOT be the only time you actively communicate the benefits of your community, alprazolam no pharmacy, but with that said, if you're going to do it (and ya should!) do it well.

Easily highlight the macro benefits (NOT the tool, Order alprazolam cod money orders acceptable, but the BENEFIT of using the tool) - Instead of "Custom Schedule Builder" think benefit - "Craft Your Personal Event Schedule that syncs to the event mobile application so you can make the very most out of your event experience and never miss an update or where your contacts are heading next!"

Instead of "Networking Solutions" - "We know you come to the live event to network and meet people who can help you grow your business, start making those important connections right now inside the community so your physical meeting is way beyond an initial handshake and get down to business!"

If you're doing an email template out to the users, just make it good ... benefit, benefit, benefit, benefit
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Get them involved with crowdsourcing


Crowdsourcing - People LOVE to participate, to have a say, to help shape the experience in some way .., Buying Alprazolam. to at least feel they have a true voice in building out the event community.  So, let them help but again, alprazolam tranquil 2, do it wisely.  Own it, brand it, make it social. Prescription for alprazolam online, Without too much shameless promotion, we have a crowdsourcing app that does exactly this, named CrowdCampaign, that events have used as a 'Call for Papers' (26 proposals, more than 15K views, amson alprazolam tablets, and 160+ tweets in 3 week campaign), while other events used it in a more simple participatory fashion like this where they simply asked the audience to help make a few design decisions.

Also an app like this gives meaning to Twitter.  For many, Twitter is still an undefinable pile of wet clay ... Getting alprazolam from mexico, via an app like ours, it's a mug, it's a vase, it's defined, shaped and has a purpose, alprazolam expiration. People get that and respond well to specificity.

Educate attendees about your online community with a webinar

Buying Alprazolam, Round it out with a really neat educational webinar. First, if you are an event organizer and you spend money on an event community, Breathalyzer readings due to alprazolam, this is like taking out insurance on yourself. You spend a little extra (to throw the webinar) but your return should be huge.

Invite you entire community in, attendees, sponsors, speakers and in a very social setting (I would suggest inside the community so they are nudged to log-in, create an account etc ...) go over the big benefits and specific wins this community delivers.

Two things happen here:

1 - the newbies to SM networking literally need this training ... they will feel like someone just opened the shades and let the sunlight beam in

2 - the already socially savvy can chew on and be shown the specific wins that are community focused that they can not get outside of this community, Buying Alprazolam.

The sleek social schedule builder, the embeddable event pages that support live streaming for virtual attendance and videos, the focused networking, groups, and conversations, the Twitter sync messaging platform AND the ability to sync the web community to the mobile application offering one seamless user experience.  ALL specific wins that are community-centric.

Use your social 'champions'


Then of course get your influencers blogging, tweeting, FB posting, LI Discussing your community for you... the more messages that can be put out in parallel, the better.

Check out part two of my interview with Clinton Bonner tomorrow here on Sound 'n Sight.

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Jenise: How did you get into the events industry?

Paul: I first became fascinated by events when I was a member of a training and development organization, experiences of alprazolam. Buying alprazolam, I started attending workshops, lectures and networking events and began to develop an interest in the mechanics of what happened behind the scenes, alprazolam mk. Alprazolam 2mg no prescription us pharm, Whilst working as an insurance professional I spent some time working at Pinewood Studios and we arranged cover predominantly for film and TV productions but we then decided to expand into events insurance and I guess that could be the real start point. I joined MPI to expand my knowledge of the meetings and events arena which at the same time broadened my ability as an event risk manager for clients, alprazolam online pharmacy.

Jenise: Where Can I Buy Alprazolam, Acting as managing director of Clarity Insurance and Planet Planit seems like a lot of work. Alprazolam 3, What do you spend most of your time doing, day to day and what has been the greatest lesson you've learned?

Paul: It is a challenge and never becomes any easier, alprazolam r 039. Alprazolam en ecuador, There are always new projects on the horizon. Day to day is spent in the execution of the services, is alprazolam a methamphetamine. Pill identifies alprazolam 1 mg, I tend to allocate key tasks that I know have to be dealt with daily and make sure they are done. So I spend time working in the business, Where Can I Buy Alprazolam. But I always make sure that I work on the business developing strategy and I put time aside to do this, alprazolam tab. New alprazolam pills, I find that my trips overseas enable some great reflection and strategic time (I have no problem working on planes and I’ll always have a pad and pens to hand).

Greatest lesson is keep focused on your core offering and just start projects, alprazolam pill. Alprazolam no membership, Perfection means you never get started. Where Can I Buy Alprazolam, Start and then make changes as you need to. I used to wait for the perfect moment but have realised there is no such thing, alprazolam fedex overnight no prescription. Auxiliary label alprazolam, Jenise: Do you have any tips for event planners on event insurance?

Paul: I have many tips which are frequently published . (Here are a few posts on insurance from Planet Planet)

I think my most important tip is the simple one – just make sure that you as an event planner know what you should be insuring and don’t leave anything to chance (as the you have problems). If in doubt ask an insurance advisor.

Picture 4

Jenise: Can you tell us what you are doing with MPI UK?

Paul: In MPI UK I have taken on two main roles this year – 1) International Development 2) Student programme development

I wanted to take these projects as being a previous President in 2007/08 I need something that will be attractive for me and also develop the chapter at the same time, Where Can I Buy Alprazolam. In my opinion international development really needs to be pushed to show the opportunities available by working with our overseas colleagues. On the student front I am looking to break the barriers between business and academia and an organization such as MPI allows for this to happen in a supportive way.

Jenise: What's your favorite part of what you do?

Paul: I love connecting people and sharing information/news/content which is the basis of Planet Planit. It always gives me a buzz especially when you see the relationships develop. Where Can I Buy Alprazolam, In many ways I suppose I love the lateral thinking aspect that I constantly use.

Jenise: It seems that Planet Planit would help keep your finger on the pulse of the events industry. What do you feel are the trends to watch out for?

Paul: I think the trends for 2010 will be:

* more of a return to CSR issues this year,

* greater awareness of the reasons for calling a meeting/event

* concern by event planners over the issue of “perception”

Looking into the future:

* More professionalism/qualifications/entry criteria for event professionals on a global scale

* Regulation of activities – more compliance, more record keeping, more transparency (maybe)

* Love to see a day when people everywhere understand the economic value of meetings/events

Jenise: Many of your recommendations on LinkedIn, mention your skill at networking and I've certainly observed this on Twitter. Can you give people some tips on the best ways to network?

Paul: I find the best way to network is to be polite, listen attentively and look to give to other people before yourself. Become the host/hostess if you like. It is really easy after a while and you definitely make an impression, Where Can I Buy Alprazolam. It takes more work than just asking someone what they do.

Also, know what you want to achieve at the event as they are all different. Is it to connect with your clients,  find new clients or just to show your face. Know before you go.

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If you follow events news on Twitter Order Alprazolam Without A Prescription, , you've probably come across Liz King, owner of Liz King Events. An avid tweetor, Alprazolam 2mg cheap over night, posting  a wealth of information on events, social media and branding, Liz has been in the events business since 2003 and prides herself on being extremely detail oriented and an expert at logistics, alprazolam depression.

Along with Twitter, Alprazolam no prescription order, Liz uses Facebook, LinkedIn and other social networks to promote events and collaborate with other event professionals. She maintains her personal social network and blogs regularly about social media, alprazolam advanced guestbook 2.4.2, personal branding and events. Pill id alprazolam,

I recently asked her to answer a few questions on branding. For more on this subject, check out her blog series, 30 Days of Branding, filled with useful information, Order Alprazolam Without A Prescription.


Jenise: What is branding and why is it so important for you personally?




Liz:
Branding is a really broad term which really is a summary of who you are, what you do, alprazolam 0.5, and how those two fit together. Alprazolam 10 pack, It's about why you are the only one who can do things the way you do and finding a means of communicating that to potential clients and customers.Your brand is what people think of when they hear your name and what makes them come to you.

As for me, I fell into branding because I wanted to brand myself. I read thousands of articles and tried many things and I saw first hand what worked for me, mylan a3 pill alprazolam. Then, Alprazolam generic, I noticed that there were people all around who were trying to do the same thing and I thought that by sharing the lessons I learned, maybe it would save people some trial and error.




Jenise: You are such a great source of information on this subject.  How did you learn so much.

Liz: Order Alprazolam Without A Prescription, Reading, trying and evaluating. This is my personal branding model and it's what I did over and over in the last 18 months or so, gluten in alprazolam. I would read an article with some tips and I would tweak my profiles (or create a new one). Alprazolam bulk powder, I would try to do one thing at a time and give it a couple weeks. Then, I would evaluate it to see if it was working for me, alprazolam facts. If I didn't, I scrapped it, Order Alprazolam Without A Prescription. If it did, Alprazolam without perscription, I kept doing it. Then, I would read something else and try something else, order alprazolam 22. It's really been a trial and error process and that's how you learn so much. Alprazolam extended release 3mg, Jenise: Who should be thinking about branding. Order Alprazolam Without A Prescription, (ie is it just for businesses, is it good for events, can it help individuals?)

Liz: Branding is imperative for everyone. Businesses can use branding to sell a new product or attract new clients. Individuals can do it to find a job, alprazolam acetonitrile. Events can do it to increase attendance and, Order alprazolam overnight shipping, more importantly, keep people engaged in the event before and after. If you a business, alprazolam 0.25, individual or event and you are really good at what you do, Upjohn pharmaceuticals alprazolam, but no one knows it - what's the point.

Jenise: What is the biggest mistake people make in trying to brand themselves/company/etc?

Liz: I think it's very easy for people to create a million accounts at one time and not maintain them, Order Alprazolam Without A Prescription. As I write in my blog, I think it's really important to develop a strategy and to try one technology at a time, alprazolam powered by phpbb. Once you try something new, Alprazolam buy, you should evaluate whether it meets your goals before moving on to something else. This way you stay engaged with technologies that convey your brand and you don't waste time trying to keep 35 profiles updated.

Jenise: Why is social media so important for branding?

Liz: Social Media and Web 2.0 technologies in general have taken networking to a whole new level. I use LinkedIn as a clear example of this, issues with alprazolam. Order Alprazolam Without A Prescription, When you search for a company in LinkedIn you find the profile, website etc. But more importantly, Alprazolam 50g, you see a clear picture of who you know in that company. While you may know that your mom works at Disney, you may not know that your mom's best friend works at BizBash, alprazolam advanced guestbook 2.3.4. If you're into events, Dry eye alprazolam, this is really valuable information that you wouldn't have access to ten years ago. Social media opens up the world to you and allows you to share your brand as if you were standing on a pedestal with a megaphone.

Jenise: What is the first thing people should do when they begin the process of branding themselves or their company?

Liz: Taking a look at your current brand before you begin this process is really important and I think it's one thing people don't do often enough, Order Alprazolam Without A Prescription. For companies that have been around for a while, they will likely find that they have a brand already - one that has been given to them by their clients and customers. This can be a luanching point for them - either affirming that brand and presenting a new, fresh brand that will catch attention. You have to find an accurate picture of how others perceive you to be before you can figure out how to change or enhance that perception.

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Seth Godin Rides A Unicorn
Image by zoomar via Flickr


1 - Eventprofs Facebook group discussion of Seth Grodin's call for no more big events

2 -26 things I learned about #eventprofs at Event Camp

3 - Events Industry Thoughts: Seth's blog - No More Big Events

4- Seth Grodin's Blog: No More Big Events

5 - Seth Grodin's Blog: The Best Reason for a Big Event

6 - Mashable: Calculate the cost of wasteful meetings with Meet or Die

7 - 6 technologies for events that will rock your world

8 -Turn your event into a platform on which attendees build the event THEY want

9 - 30 Days of Branding: Day 4 - Stay on top of trends

10 - The secret to driving blog traffic

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Tradeshow buttons circa mid '80s
Image by Steve Wilhelm via Flickr


1 - 16 fun things to do at a tradeshow

2 - Snow cancels ASAE Tech Conference but new instant event emerges

3 - Bottomline: Hybrid meetings and events deliver more value

4 - 16 criteria for choosing your conference backchannel

5 - Introducing the Tradeshow Insight App

6 - Why is social media not working for you?

7 - Why online video is so important for events and meetings

8 - ASAE Tech Expo goes unconference: #UNTECH10

9 - Social responsibility and the meeting planner

10 - How to suck at Facebook

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Reductil Buy, Event Camp, or #EC10, took place Feb. 6 and was the first unconference for events industry professionals, reductil depression. Meridia verses reductil, It was organized by members of eventprofs, the group of events industry professionals that meets on Twitter twice a week for chats, reductil australia, Reductil slimming pills available in us, and also posts helpful events industry information under the #eventprofs hashtag.

After months of tweeting with my eventprofs friends, buy reductil online, Pharmaceutical weight-loss reductil, I was fortunate enough to attend #EC10 and the following is a list of new things I learned about the group.

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1 - Greg Ruby (@GregRuby) occasionally wears a fedora and looks damn good in it, dangers reductil.

2 - There are 50 to 75 people on #eventprofs chats every week, Reductil Buy. Reductil online in uk, 3 - Christina Stallings (@MsStallings) is BRILLIANT. She took crazy notes at every session she attended while posting insightful tweets at the same time, reductil cheapest price 15mg. Reductil by vbulletin, 4 - Mike McCurry (@MichaelMcCurry) is a teddy bear and a truly kind, genuine and knowledgeable guy (but I already knew that.)

5 - Ray Hansen (@rayhansen) is hilarious and insightful, reductil tablets. Meridia reductil, 6 - Emilie Barta (@EmilieBarta) is smart as a whip, thinks on her toes, reductil belgique, Where can i buy reductil, knows tradeshows and is a genuinely sweet person.

7 - Deborah Elms (@D_Elms) is truly a technophile

IMG_0364 Reductil Buy, 8 - Pat Ahaesy (@pnv123) has a beautiful smile.

9 - Paul Salinger (@psalinger) is brilliant, can expect loss reductil weight, Reductil compare prices, accomplished and unassuming.

10 - Tony Veroeven (@tonyveroeven) has truly captured his enthusiastic personality in his Twitter avatar, reductil asutralia. Buy generic reductil, 11 - Jeff Hurt (@JeffHurt) looks younger in real life than his drawn avatar.

12 - Traci Browne (@tracibrowne) is funny, purchase reductil, Reductil weight loss pills, fun and is an amazing resource for tradeshow exhibitors.

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13 - Debra Roth (@PinkDeb) is an accomplished entrepreneur and single mom (and she knows the best spots in NYC)

14 - Adrian Segar (@ASegar) is a GREAT resource for anyone who is interested in unconferences, and a genuinely nice guy, Reductil Buy.

15 - Kim Geralds (@kimgeralds) is bubbly, information on reductil, Reductil medicine, kind and does some AMAZING events. (She is doing one in Barcelona right now.)

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16 - Christina Coster (@Mizcity) is sweet, i want to purchase reductil, 100 fake forum mtch reductil, accomplished, has wonderful ideas and looks good in a water buffalo hat, reductil meridia.

17 - Jessica Levin (@JessicaLevin) is very engaging, smart, multi-talented and also looks good in a water buffalo hat.

18 - Samuel J. Reductil Buy, Smith (@samueljsmith) is tall, funny, a good listener and kind. (I already knew he was brilliant.)

19 - Brad Wilson (@ibradwilson) has the spot in "the three waiters" that used to belong to my theater friend Paul Grant.

20 - Robert Swanwick (@spkrinteractive) is better looking than his cartoon avatar and he is the founder of Twebevent, a useful and free application that mashes up any online video or audio with a Twitter chat .

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21 - Adam Michelin's (@AdamMichelin) company Smart Source Rentals started out renting computers and has grown tremendously. (Adam is also very cool.)

22 - Mike McAllen (@mikemcallen) is a nice guy; multitalented, accessible and very helpful.

23 - Cameron Toth (@camerontoth) has a great smile is FULL of events info and is the program manager for a non-profit in Harlem that helps high school kids.

24 - Danalynn Wheeler (@dwheeler11) is bubbly and has shorter hair in real life (we didn't get to talk as much as I wanted.)

25 - Clint Bonner (@clintonbon) is amazingly articulate  and brimming with knowledge about social media and events.

26 - Terri Hardin (@meetingsdiva) has great insights on events and social media and follows through on her promises.
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