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Call to action: In hopes of cutting down on Facebook spamming, let's help them out. What are some ways you actively engage your online community.


Lindsay Fultz is the obsessive compulsive Manager of Sales and New Media Marketing at Grosh Scenic Rentals a scenic backdrop and drapery rental company located in Hollywood, CA . When she is not cracking the whip at Grosh, she also coaches Track and Field and Cross Country at a local high school and enjoys cooking vegan/vegetarian dishes while listening to Aerosmith.

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ClintonBonner Buying Alprazolam, It seems only natural that in their quest to increase opportunities for attendees to network and extract more value from events, planners have turned to social media.Twitter and the use of hashtags, webcasting and virtual conferencing are becoming more and more common place.

All serve to help spread information and nurture a community. But companies that integrate one-time conference management with year-round online community building take a comprehensive approach that is becoming increasingly popular.

I met Clinton Bonner, Alprazolam drug interactions, briefly, at Event Camp a few weeks ago. After sharing some tweets on a recent #eventprofs chat about online event communities, I decided to pick his brain a little more on this subject. Clinton, who describes himself as a 2.0 social media junkie, crowdsourcing evangelist and indie filmmaker/writer, is SVP of
The Social Collective, a company that integrates events and online community building, Buying Alprazolam.

Jenise: Thanks so much for agreeing to answer these questions.  I'm very excited to be able to post this interview on my blog.

Clinton: NP, discount alprazolam, thanks so much for asking.

Jenise: First, can you  explain what an event community is. Buy alprazolam online usa pharmacy,

Clinton: Sure, events innately gather a community of people right?  Like minded, buyers and sellers of particular services/verticals, colleagues, academia, generic alprazolam, entrepreneurs, whatever the 'gathering' they already share some common reasons for attending or participating in an event.  An event 'community' is the natural extension of what already exists.

Online event communities are natural extensions of events that increase interaction, Alprazolam tranquilizer, social buzz


Now that technology easily allows it, attendees, sponsors, speakers, event admin can seed and curate a branded web (and mobile) 'home' where they can:

1 - deliver focused information
2 - foster seamless year round networking and conversations
3 - build custom schedules
4 - offer educational webinars and videos (including live streaming)
5 - offer opportunities for collaboration and community participation (crowdsourcing of intelligence and ideas from the masses), alprazolam xanex hypertension,
6 - and simply deliver a hyper-focused experience that the 'user' is getting no where else in the world. Buying Alprazolam, It takes time, practice, and know-how to get the blend right, but event's already have communities, platforms like The Social Collective offer the apps. and modules that bring the interaction, the social buzz, Alprazolam 00256, and enhanced experiences to a new level.

Jenise: How did you get into the online event community business.

Clinton: Ha ... I stumbled A$$ backwards into the events/community world ... BUT it was via networking and relationship building .., Buying Alprazolam. a client from my last position happened to be neighbors with our CEO, alprazolam reviews, he shared the opening with me thinking I would be a good fit, and away it went.  I can add that I got the job because in part because I was socially savvy (or at least getting there!) ... having a proven ability to use SM to connect was a big factor in landing me this role. Changing from clonazepam to alprazolam,

Jenise: What advantages does an event with an established social media community have over an event that doesn't have one?


Clinton: I would contest it may actually hurt in some regards and in other ways it's clearly advantageous.

Online social 'champions' can help in promoting and maintaining event communities


Let's start with the pros ... Buying Alprazolam, If you have a socially savvy community already on Twitter, LI (LinkedIn), FB and beyond (Like an #eventprofs right?) ... well clearly you know they are ready, the demographic is primed for the latest and greatest AND you've got social 'champions' in this existing community who are more than willing to take an active role in the promotion, seeding, alprazolam 2mg rx number id, and harvesting that an event community needs to bear 'good fruit'.

Inside that core group of influencers, you've probably got bloggers, Alprazolam 2mg overseas pharmacy, tweet chat hosts, marketing gurus and more ... So, having that kind of 'bandwidth' on a volunteer basis at your disposal can not be discounted.  Now, are there ways to ensure you get your 'champions' carrying the water for you, alprazolam buy online.

Of course, tons of tactful, genuine, Alprazolam no prescription needed fedex delivery, and appreciated gestures and opportunities that make the engagement mutually beneficial for these 'torch bearers' is a pretty sound approach.  Find ways to get them engaged early and in meaningful ways.  Geeze look no further than what #EC10 pulled off right?  Lather, Rinse, Repeat ... if it ain't broke don't fix it, Buying Alprazolam.
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Make sure you offer something the community can't get elsewhere


Cons - If you already have a socially savvy 'pool' well you'd better darn deliver something BRAND NEW that they can NOT get elsewhere ... otherwise, can .5 alprazolam daily be addictive, beyond being nice, why would they care?  And even if they are 'nice' at first, it will wain, Alprazolam mixed with, we're all human, we all have time constraints that are seemingly stretched to new boundaries daily.

If there is not new value, and true value, there for the already socially savvy, alprazolam structure, they will have no reason to spend time there.  Of course this can be turned into THE biggest positive of them all ... that being the socially savvy truly embracing an event community and transcending from attendee to evangelist.  So, you'd better wow them. Buying Alprazolam, If the 'pool' is not socially savvy, some of the more mundane interactions and abilities of the community might impress more easily ... Is alprazolam bar fda approved, but it's no excuse not to wow and wow out of the gate.

Jenise: Providing the tools is one thing, but how do you get event attendees to interact on the community if they've never interacted before?


Clinton: There is a true need to educate and to shepherd ... If you are going to spend the money to have your own community than treat it as an investment in your association or event.  Like all else at this point, a multi-tiered approach makes a lotta sense to me:

Use email to encourage attendees to interact on your online community


The 'ole stand by - the email template - This can NOT be the only time you actively communicate the benefits of your community, alprazolam no pharmacy, but with that said, if you're going to do it (and ya should!) do it well.

Easily highlight the macro benefits (NOT the tool, Order alprazolam cod money orders acceptable, but the BENEFIT of using the tool) - Instead of "Custom Schedule Builder" think benefit - "Craft Your Personal Event Schedule that syncs to the event mobile application so you can make the very most out of your event experience and never miss an update or where your contacts are heading next!"

Instead of "Networking Solutions" - "We know you come to the live event to network and meet people who can help you grow your business, start making those important connections right now inside the community so your physical meeting is way beyond an initial handshake and get down to business!"

If you're doing an email template out to the users, just make it good ... benefit, benefit, benefit, benefit
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Get them involved with crowdsourcing


Crowdsourcing - People LOVE to participate, to have a say, to help shape the experience in some way .., Buying Alprazolam. to at least feel they have a true voice in building out the event community.  So, let them help but again, alprazolam tranquil 2, do it wisely.  Own it, brand it, make it social. Prescription for alprazolam online, Without too much shameless promotion, we have a crowdsourcing app that does exactly this, named CrowdCampaign, that events have used as a 'Call for Papers' (26 proposals, more than 15K views, amson alprazolam tablets, and 160+ tweets in 3 week campaign), while other events used it in a more simple participatory fashion like this where they simply asked the audience to help make a few design decisions.

Also an app like this gives meaning to Twitter.  For many, Twitter is still an undefinable pile of wet clay ... Getting alprazolam from mexico, via an app like ours, it's a mug, it's a vase, it's defined, shaped and has a purpose, alprazolam expiration. People get that and respond well to specificity.

Educate attendees about your online community with a webinar

Buying Alprazolam, Round it out with a really neat educational webinar. First, if you are an event organizer and you spend money on an event community, Breathalyzer readings due to alprazolam, this is like taking out insurance on yourself. You spend a little extra (to throw the webinar) but your return should be huge.

Invite you entire community in, attendees, sponsors, speakers and in a very social setting (I would suggest inside the community so they are nudged to log-in, create an account etc ...) go over the big benefits and specific wins this community delivers.

Two things happen here:

1 - the newbies to SM networking literally need this training ... they will feel like someone just opened the shades and let the sunlight beam in

2 - the already socially savvy can chew on and be shown the specific wins that are community focused that they can not get outside of this community, Buying Alprazolam.

The sleek social schedule builder, the embeddable event pages that support live streaming for virtual attendance and videos, the focused networking, groups, and conversations, the Twitter sync messaging platform AND the ability to sync the web community to the mobile application offering one seamless user experience.  ALL specific wins that are community-centric.

Use your social 'champions'


Then of course get your influencers blogging, tweeting, FB posting, LI Discussing your community for you... the more messages that can be put out in parallel, the better.

Check out part two of my interview with Clinton Bonner tomorrow here on Sound 'n Sight.

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I recently asked her to answer a few questions on branding. For more on this subject, check out her blog series, 30 Days of Branding, filled with useful information, Order Alprazolam Without A Prescription.


Jenise: What is branding and why is it so important for you personally?




Liz:
Branding is a really broad term which really is a summary of who you are, what you do, alprazolam 0.5, and how those two fit together. Alprazolam 10 pack, It's about why you are the only one who can do things the way you do and finding a means of communicating that to potential clients and customers.Your brand is what people think of when they hear your name and what makes them come to you.

As for me, I fell into branding because I wanted to brand myself. I read thousands of articles and tried many things and I saw first hand what worked for me, mylan a3 pill alprazolam. Then, Alprazolam generic, I noticed that there were people all around who were trying to do the same thing and I thought that by sharing the lessons I learned, maybe it would save people some trial and error.




Jenise: You are such a great source of information on this subject.  How did you learn so much.

Liz: Order Alprazolam Without A Prescription, Reading, trying and evaluating. This is my personal branding model and it's what I did over and over in the last 18 months or so, gluten in alprazolam. I would read an article with some tips and I would tweak my profiles (or create a new one). Alprazolam bulk powder, I would try to do one thing at a time and give it a couple weeks. Then, I would evaluate it to see if it was working for me, alprazolam facts. If I didn't, I scrapped it, Order Alprazolam Without A Prescription. If it did, Alprazolam without perscription, I kept doing it. Then, I would read something else and try something else, order alprazolam 22. It's really been a trial and error process and that's how you learn so much. Alprazolam extended release 3mg, Jenise: Who should be thinking about branding. Order Alprazolam Without A Prescription, (ie is it just for businesses, is it good for events, can it help individuals?)

Liz: Branding is imperative for everyone. Businesses can use branding to sell a new product or attract new clients. Individuals can do it to find a job, alprazolam acetonitrile. Events can do it to increase attendance and, Order alprazolam overnight shipping, more importantly, keep people engaged in the event before and after. If you a business, alprazolam 0.25, individual or event and you are really good at what you do, Upjohn pharmaceuticals alprazolam, but no one knows it - what's the point.

Jenise: What is the biggest mistake people make in trying to brand themselves/company/etc?

Liz: I think it's very easy for people to create a million accounts at one time and not maintain them, Order Alprazolam Without A Prescription. As I write in my blog, I think it's really important to develop a strategy and to try one technology at a time, alprazolam powered by phpbb. Once you try something new, Alprazolam buy, you should evaluate whether it meets your goals before moving on to something else. This way you stay engaged with technologies that convey your brand and you don't waste time trying to keep 35 profiles updated.

Jenise: Why is social media so important for branding?

Liz: Social Media and Web 2.0 technologies in general have taken networking to a whole new level. I use LinkedIn as a clear example of this, issues with alprazolam. Order Alprazolam Without A Prescription, When you search for a company in LinkedIn you find the profile, website etc. But more importantly, Alprazolam 50g, you see a clear picture of who you know in that company. While you may know that your mom works at Disney, you may not know that your mom's best friend works at BizBash, alprazolam advanced guestbook 2.3.4. If you're into events, Dry eye alprazolam, this is really valuable information that you wouldn't have access to ten years ago. Social media opens up the world to you and allows you to share your brand as if you were standing on a pedestal with a megaphone.

Jenise: What is the first thing people should do when they begin the process of branding themselves or their company?

Liz: Taking a look at your current brand before you begin this process is really important and I think it's one thing people don't do often enough, Order Alprazolam Without A Prescription. For companies that have been around for a while, they will likely find that they have a brand already - one that has been given to them by their clients and customers. This can be a luanching point for them - either affirming that brand and presenting a new, fresh brand that will catch attention. You have to find an accurate picture of how others perceive you to be before you can figure out how to change or enhance that perception.

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9 - Social responsibility and the meeting planner

10 - How to suck at Facebook

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1 - How to suck at Facebook

2 - 5 new rules for tradeshow technology

3 - 16 criteria for choosing your conference backchannel tool

4 - Events: When cheap is too cheap

5 - What's the worst that could happen - Tradeshow Institute

6 - How to choose an exhibit company

7 - Poorly planned events hurt your image

8 - Pat Leoncioni on getting naked to win client loyalty

9 - 6 tips to improve sound quality when using a hand-held mic

10 - Alive & thriving: Tips from veteran event pros on staying in business

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