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I essentially work two full time jobs in addition to blogging, speaking, family and many other things that I'm involved in so I'm no stranger to the struggle to balance branding and social media along with everything else, generic diazepam asian pharmacy online. However, I have found that it IS possible to do all of these things and more if you keep a few key points in mind, Buy Diazepam Without A Prescription. Before I dive into the tips, Lorazepam vs diazepam, there's one thing to remember: branding is all about the content you share with others that reflects your experience and values. What I've done to help you fit branding into your life today is to share some tips on content creation since that's really the heart of branding.

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If you have been in a hole focusing on one project for the last week (we've all been there) and you don't really feel like you have any new content to share, diazepam by schein pictures, don't forget that it's fine to listen. Diazepam 10mg 2ml, Social media is a two-way relationship so it's actually a good idea to sit back every once in a while and spend some time reading through the content of your favorite writers. Be sure to comment and share your thoughts and who knows - maybe it will stir an idea for a new blog that you can use the next time you're in a content slump.



Liz King, owner of Liz King Events has been in the events business since 2003 and has produced events such as Media Networking Night at Columbia University, Living It Up at Metro Community Church, and many other corporate and social events.

In addition to planning, Liz is very involved with Facebook, Twitter, LinkedIn and other social networks to promote events and collaborate with other event professionals. She maintains her personal social network and also helped to launch Columbia University's Center for Career Education Facebook and Twitter accounts in 2008. She currently works with staff to reach over 1,000 students through these tools.

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Folks in the #eventprofs Twittersphere may be familiar with Justin Locke Alprazolam Pharmacy No Prescription, . Justin's event profession is that of a speaker. He tells amusing stories of his life as a professional musician, and shares a unique artistic approach to management, Alprazolam withrawal, leadership, marketing, and creativity. He's also been known to drop in on the #eventprofs Twitter chat from time to time.

As a bassist for the Boston Pops for 18 years and then later working in a managerial capacity, rickels alprazolam extended-release in panic disorder, Justin learned a lot about leadership and uncovering personal potential. Now a speaker, author and playwright, his programs for family concerts have been done for hundreds of thousands of people all over the world, Alprazolam Pharmacy No Prescription. Here's a quick sample, his latest demo video:


Jenise: So to start off Justin, how did you become a professional speaker?

Justin: Well that's sort of a chicken and egg question. I have always been a storyteller, getting alprazolam in mexico, and 25 years ago I wrote and published a couple of musical plays specifically for orchestras to do on their family concert programs. So I guess I really started as a writer.

Then for years I was "speaking, Alprazolam driving, " regaling people at cocktail parties about the outrageous backstage goings on at the Boston Pops. Alprazolam Pharmacy No Prescription, Those evolved into writing my first book, "Real Men Don't Rehearse" I figured the best way to promote sales of that book was to go out and stand up and tell some of the stories.

When I hooked up with my first speaker bureau, they said I should broaden out and develop other programs, and they specifically recommended that I talk about leadership. That led to writing my second book, yellow alprazolam.

'I discovered . . .a lot of people are scared to death of moving toward their true desires, because they're afraid of 'looking stupid.''

Jenise: Yes, Justin, your second book:"Principles of Applied Stupidity" A most unusual title, Alprazolam Pharmacy No Prescription. Can you tell us a little bit about it?

Justin: Well, Ic alprazolam .5 mg, as you might expect, at first the book was meant to be a gag. It started as a riff on the whole "Dilbert Principle" concept, where the stupidest people in the company are promoted to management because that's where they can do the least amount of damage.

So I thought it would be fun to do a humorous book/talk about how to be more effective by thinking and knowing less, overnight alprazolam, i.e. being stupid. Alprazolam Pharmacy No Prescription, Again, it was meant to be a gag, and to be the basis of a comedy presentation (which is my comfort zone/ strong suit), but it turned into something totally unexpected. It's really about having the courage to be yourself or, Alprazolam lowest price no prescription, as I like to put it, "embracing your inner idiot."

Since it was published, it's amazing how many people have just fallen in love with this book. I got massive TV press in Boston, and I soon realized that a lot of people are walking around concealing the fact that they are scared to death of moving toward their true desires, alprazolam with valium, because they're afraid of "looking stupid."

A big part of leadership is not being afraid to be new and/different, and so that book is really designed to free you from that fear. It has really struck a chord with a lot of people. Alprazolam pink ten,

'It dawned on me one day that stage fright is not limited to performers. Anyone who does any kind of presentation, including marketing, can suffer from it.'


Jenise: And now you've just published a new e-book: "Marketer's Stage Fright and How to Avoid It." How did this come about?

Justin: I got the idea of doing a free e-book from reading "The New Rules of Marketing and PR" by David Meerman Scott, Alprazolam Pharmacy No Prescription. In the speaking/publishing industry, you must promote everything that you sell, and everything you sell must promote; and the way to promote on the Web is not to put up a billboard or do cold calling.

You want to do inbound marketing, prescription for alprazolam, i.e., offer content that makes people want to come to you. (Also, Alprazolam heroin mix, whenever I do blogging or an e-book, this always evolves into more content than I can offer event planners.) Anyway, it dawned on me one day that stage fright is not limited to performers. Anyone who does any kind of presentation, including marketing, alprazolam solubility in buffer, can suffer from it. Alprazolam Pharmacy No Prescription, Since overcoming stage fright is a well-trodden discipline for people with my musical background, I thought it might be helpful to people who are not professional performers per se to get a little bit of perspective and sympathy on the subject.

Early on in my musical career I had to face and overcome stage fright out of pure economic necessity, and while I cursed having to go through it at the time, Alprazolam overseas, it has served me well. It also helped a lot that I learned that the feet of the masters, like Henry Mancini and Arthur Fiedler.

I have to say, compared to doing official paper-and- ink book publishing, alprazolam in doha, publishing an e-book was amazingly simple and fun. Also a big surprise: It genuinely feels good to give this information away to anyone who might need it, and lo and behold, 0.25 mg alprazolam, it has also come back to me in spades with free promotion.

'By planning and thinking too much, you risk limiting yourself'


Jenise: Speaking of promotion, how do you use social media to promote your products and services?

Justin: Well I have to say, at first, I was fairly skeptical of the whole twitter thing, Alprazolam Pharmacy No Prescription. I delved in just out of curiosity. But one day this is how it all changed for me:

I was taking advantage of a free Google adwords coupon, and I was having trouble figuring out the registration. I posted a tweet to that effect, gador alprazolam online. I was just kvetching, ya know. Alprazolam Pharmacy No Prescription, But then, five minutes later, some expert on adwords technology in Toronto sent me a direct message answering my question, totally unexpected, totally out of the blue, as he was monitoring for that keyword. That was amazing enough. Xanax alprazolam, But the next day I blogged about this amazing experience, and this guy blogged about me and my blog, then he bought six copies of my books. Amazing.

What I have learned is, citalopram vs alprazolam, you can't really go into social media with a specific agenda. I mean, I guess you can, but here is a "principle of applied stupidity" for you: by planning and thinking too much, you risk limiting yourself to unknown potential benefits that you don't know about or can't even imagine at the moment, Alprazolam Pharmacy No Prescription. A perfect example is this blog interview. It's a truly fabulous bit of press for me and it's dead center in the meeting planner/ event professionals culture, Inject alprazolam, and you and I met on Twitter. You can bet there are 50 wannabe speakers out there wishing you would feature them in your blog. Did I follow you on Twitter in hopes of getting a blog interview from you. Alprazolam Pharmacy No Prescription, Of course not. But here we are.

Jenise: So what's up next in the life of Justin Locke, alprazolam seizures.

Justin: Well I've had such a fabulous experience with my first e-book I've already sketched out a second one. It's called "The Dark Side of Leadership." In lieu of a lot of theory and/or ideals, it's more about the emotional pitfalls of transitioning to leadership positions that no one ever tells you about. It's all drawn from my days of managing orchestras and video production, and what I learned, not just from great conductors, but also I learned about what not to do, from ineffective ones, Alprazolam Pharmacy No Prescription. Info on alprazolam,

'I try to give people the courage, and maybe some tools, to peel off all the excess stuff that drives them to conformity'


Jenise: So what is the big takeaway for today?

Justin: My entire philosophy of how to approach most everything is based, not on any textbook, but on what I learned from practicing the string bass eight hours a day, green alprazolam oval. The arts business, at that level, really forces you to face your true self, Combining methylphenidate with alprazolam, warts and all. You learn that, around every dark corner, you have potential that you never knew you had.

The big lesson I learned was the power of efficiency. Alprazolam Pharmacy No Prescription, There's a lot to be said for someone telling you to spread your wings and fly high, but I found you can fly an awful lot higher and faster sooner if, instead of adding energy and flapping harder, you look around and just get rid of the excess baggage that you don't need and is weighing you down. Michelangelo once said he didn't carve David, he just got rid of all the excess marble that wasn't David. I'm not interested in giving anyone a curriculum of five tips, six steps, or seven habits. Sometimes I feel like I'm like one of those art conservators in Venice. My job is not to paint anything, my goal is to peel off all the patches and fixes and soot that are covering up the unique originality underneath.

What I learned in the culture of major professional orchestras is that you have to find what there is about yourself that is unique, small though it may be, and consistently cultivate and amplify that, Alprazolam Pharmacy No Prescription. My goal is to remind people that they are wearing the ruby slippers. I try to give people the courage, and maybe some tools, to peel off all the excess stuff that drives them to conformity, and encourage them to build their brand and succeed by daring to be different, i.e. be true to themselves and their unique desires.

Download Justin's free e-book, Marketer's Stage Fright and How to Avoid It

Learn more about Justin or purchase the books "Real Men Don't Rehearse" and "Applied Stupidity" at www.justinlocke.com or check out his blog at www.typepad.justinlocke.com

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Jenise: It seems that there are more and more choices when it comes to choosing an event community service. What should event planners be looking for to get the most for their money?
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Clinton: Yes, it is a crowded space already.., pictures of 2 mg alprazolam. I would suggest they just use us ... I'm kidding, Alprazolam Over The Counter. Alprazolam vs phenazepam, I think the big thing for 2010 is the bundling of services and the more advanced event communities are certainly going in this direction. By this I mean, the planner already has a VERY full plate, alprazolam overnight, then having to find a vendor for community, Davia generic for alprazolam, lead retrieval, mobile, mapping, alprazolam oral, and other wants becomes insanity. Purchase alprazolam online,


Picking 'siloed' solutions; like an event community on platform 'X' but a mobile solution by provider 'Y' and hardware 'zapper' for lead retrieval from company 'Z' is nonsensical. As an event organizer you have limited time resources and are certainly on a budget.

Alprazolam Over The Counter, Online event communities that offer several different services in one package provide convenience, save dollars

I can't speak for other platforms, but ours provides one solution, canvassing many needs organizers have on both the web and mobile and at a price point that is cheaper than having a custom iPhone app. developed for your show that handles less than half of what our solutions provide, alprazolam 029.


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There are some community providers (won't name names) that charge an unreal amount and what they deliver back in my estimation is not worth it by a long stretch. .5 alprazolam cheap, Then there are a select few that deliver a nice package at reasonable to very affordable rates and we'd like to think we're leading that pack with the most innovative community platform to date.

Online communities can deliver hyper-focused content and collaborative experiences indefinitely


Jenise: Do you think social media in general is changing the nature of events and if so, how?


Clinton: Not really .., alprazolam greenstone. the 'nature' of events is to socially gather, learn, share, network, extract, build, improve, and capitalize on the new connections .., Alprazolam Over The Counter. I see the SM engagement and infusion into the event's world as the dialing 'up to 11'. Alprazolam acetonitrile tablet, (for the Spinal Tap fans out there)... via the SM infusion it is becoming easier and easier to get far more ROI out of every physical event, and that's a great thing for everyone involved, alprazolam for resale.

It does change how you must present, Alprazolam honduras, how you cater to hybrid events, how you welcome the virtual attendee and recognize that your content is NOT the end all, that the physical gathering is and EVERYTHING else is simply marketing material (including content) that will help you grow your attendance year over year and capture greater and greater sponsorship dollars because you provide an experience like none other and it is way beyond a 2 or 3 day event .., alprazolam mylan a3. Alprazolam Over The Counter, it is an actual, thriving community that delivers hyper-focused content and collaborative experiences they can get no where else.


To really understand the advantages, Alprazolam strips, join an event community and experience it for yourself



Jenise: What's the best way for someone who isn't familiar with event communities to get a good understanding of what they can do?

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Clinton: If they are invited into one, join it ... that's the best way to be honest, alprazolam advanced guestbook 2.4.3. If that isn't a possibility, Is there a generic for alprazolam, I would check out the Engage365 community, though they are a competitor, it's a nice focused community with solid discussions happening all the time, alprazolam pharmaceutical company. Another resource would be to check out our mobile application for the my.SxSW community that anyone can download. Of course the full experience is best realized when you are a member of the event community as well, but it's still a neat app all on its own, Alprazolam Over The Counter. Anxiety alprazolam, The experience is going to vary community platform to community platform because the apps. and modules vary, but the overall base line of thinking is to deliver social, chemical formula alprazolam, tech savvy (yet easy), Alprazolam g 3719, green networking, scheduling/mapping, collaborative tools and apps that simply make your experience stand out and deliver several unique 'wins' to your attendees and sponsors that they can get no where else, snort alprazolam.

You have to differentiate and when you have success via your own community that you own, Alprazolam class schedule, you can then monetize this community in big ways. Sponsorships that are highly targeted and far more effective than the traditional offerings will allow for monetization of the community. BUT, alprazolam myl, gotta walk before you can run ... Alprazolam 0.5 256, That means seeding and watering your community, getting it prepared to thrive and planning and mapping your goals and benchmarks ... it takes dedication and internal bandwidth, but a platform like The Social Collective is a really huge help that makes these tasks so much easier to manage and grow with.

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ClintonBonner Buying Alprazolam, It seems only natural that in their quest to increase opportunities for attendees to network and extract more value from events, planners have turned to social media.Twitter and the use of hashtags, webcasting and virtual conferencing are becoming more and more common place.

All serve to help spread information and nurture a community. But companies that integrate one-time conference management with year-round online community building take a comprehensive approach that is becoming increasingly popular.

I met Clinton Bonner, Alprazolam drug interactions, briefly, at Event Camp a few weeks ago. After sharing some tweets on a recent #eventprofs chat about online event communities, I decided to pick his brain a little more on this subject. Clinton, who describes himself as a 2.0 social media junkie, crowdsourcing evangelist and indie filmmaker/writer, is SVP of
The Social Collective, a company that integrates events and online community building, Buying Alprazolam.

Jenise: Thanks so much for agreeing to answer these questions.  I'm very excited to be able to post this interview on my blog.

Clinton: NP, discount alprazolam, thanks so much for asking.

Jenise: First, can you  explain what an event community is. Buy alprazolam online usa pharmacy,

Clinton: Sure, events innately gather a community of people right?  Like minded, buyers and sellers of particular services/verticals, colleagues, academia, generic alprazolam, entrepreneurs, whatever the 'gathering' they already share some common reasons for attending or participating in an event.  An event 'community' is the natural extension of what already exists.

Online event communities are natural extensions of events that increase interaction, Alprazolam tranquilizer, social buzz


Now that technology easily allows it, attendees, sponsors, speakers, event admin can seed and curate a branded web (and mobile) 'home' where they can:

1 - deliver focused information
2 - foster seamless year round networking and conversations
3 - build custom schedules
4 - offer educational webinars and videos (including live streaming)
5 - offer opportunities for collaboration and community participation (crowdsourcing of intelligence and ideas from the masses), alprazolam xanex hypertension,
6 - and simply deliver a hyper-focused experience that the 'user' is getting no where else in the world. Buying Alprazolam, It takes time, practice, and know-how to get the blend right, but event's already have communities, platforms like The Social Collective offer the apps. and modules that bring the interaction, the social buzz, Alprazolam 00256, and enhanced experiences to a new level.

Jenise: How did you get into the online event community business.

Clinton: Ha ... I stumbled A$$ backwards into the events/community world ... BUT it was via networking and relationship building .., Buying Alprazolam. a client from my last position happened to be neighbors with our CEO, alprazolam reviews, he shared the opening with me thinking I would be a good fit, and away it went.  I can add that I got the job because in part because I was socially savvy (or at least getting there!) ... having a proven ability to use SM to connect was a big factor in landing me this role. Changing from clonazepam to alprazolam,

Jenise: What advantages does an event with an established social media community have over an event that doesn't have one?


Clinton: I would contest it may actually hurt in some regards and in other ways it's clearly advantageous.

Online social 'champions' can help in promoting and maintaining event communities


Let's start with the pros ... Buying Alprazolam, If you have a socially savvy community already on Twitter, LI (LinkedIn), FB and beyond (Like an #eventprofs right?) ... well clearly you know they are ready, the demographic is primed for the latest and greatest AND you've got social 'champions' in this existing community who are more than willing to take an active role in the promotion, seeding, alprazolam 2mg rx number id, and harvesting that an event community needs to bear 'good fruit'.

Inside that core group of influencers, you've probably got bloggers, Alprazolam 2mg overseas pharmacy, tweet chat hosts, marketing gurus and more ... So, having that kind of 'bandwidth' on a volunteer basis at your disposal can not be discounted.  Now, are there ways to ensure you get your 'champions' carrying the water for you, alprazolam buy online.

Of course, tons of tactful, genuine, Alprazolam no prescription needed fedex delivery, and appreciated gestures and opportunities that make the engagement mutually beneficial for these 'torch bearers' is a pretty sound approach.  Find ways to get them engaged early and in meaningful ways.  Geeze look no further than what #EC10 pulled off right?  Lather, Rinse, Repeat ... if it ain't broke don't fix it, Buying Alprazolam.
Picture 9

Make sure you offer something the community can't get elsewhere


Cons - If you already have a socially savvy 'pool' well you'd better darn deliver something BRAND NEW that they can NOT get elsewhere ... otherwise, can .5 alprazolam daily be addictive, beyond being nice, why would they care?  And even if they are 'nice' at first, it will wain, Alprazolam mixed with, we're all human, we all have time constraints that are seemingly stretched to new boundaries daily.

If there is not new value, and true value, there for the already socially savvy, alprazolam structure, they will have no reason to spend time there.  Of course this can be turned into THE biggest positive of them all ... that being the socially savvy truly embracing an event community and transcending from attendee to evangelist.  So, you'd better wow them. Buying Alprazolam, If the 'pool' is not socially savvy, some of the more mundane interactions and abilities of the community might impress more easily ... Is alprazolam bar fda approved, but it's no excuse not to wow and wow out of the gate.

Jenise: Providing the tools is one thing, but how do you get event attendees to interact on the community if they've never interacted before?


Clinton: There is a true need to educate and to shepherd ... If you are going to spend the money to have your own community than treat it as an investment in your association or event.  Like all else at this point, a multi-tiered approach makes a lotta sense to me:

Use email to encourage attendees to interact on your online community


The 'ole stand by - the email template - This can NOT be the only time you actively communicate the benefits of your community, alprazolam no pharmacy, but with that said, if you're going to do it (and ya should!) do it well.

Easily highlight the macro benefits (NOT the tool, Order alprazolam cod money orders acceptable, but the BENEFIT of using the tool) - Instead of "Custom Schedule Builder" think benefit - "Craft Your Personal Event Schedule that syncs to the event mobile application so you can make the very most out of your event experience and never miss an update or where your contacts are heading next!"

Instead of "Networking Solutions" - "We know you come to the live event to network and meet people who can help you grow your business, start making those important connections right now inside the community so your physical meeting is way beyond an initial handshake and get down to business!"

If you're doing an email template out to the users, just make it good ... benefit, benefit, benefit, benefit
Picture 3

Get them involved with crowdsourcing


Crowdsourcing - People LOVE to participate, to have a say, to help shape the experience in some way .., Buying Alprazolam. to at least feel they have a true voice in building out the event community.  So, let them help but again, alprazolam tranquil 2, do it wisely.  Own it, brand it, make it social. Prescription for alprazolam online, Without too much shameless promotion, we have a crowdsourcing app that does exactly this, named CrowdCampaign, that events have used as a 'Call for Papers' (26 proposals, more than 15K views, amson alprazolam tablets, and 160+ tweets in 3 week campaign), while other events used it in a more simple participatory fashion like this where they simply asked the audience to help make a few design decisions.

Also an app like this gives meaning to Twitter.  For many, Twitter is still an undefinable pile of wet clay ... Getting alprazolam from mexico, via an app like ours, it's a mug, it's a vase, it's defined, shaped and has a purpose, alprazolam expiration. People get that and respond well to specificity.

Educate attendees about your online community with a webinar

Buying Alprazolam, Round it out with a really neat educational webinar. First, if you are an event organizer and you spend money on an event community, Breathalyzer readings due to alprazolam, this is like taking out insurance on yourself. You spend a little extra (to throw the webinar) but your return should be huge.

Invite you entire community in, attendees, sponsors, speakers and in a very social setting (I would suggest inside the community so they are nudged to log-in, create an account etc ...) go over the big benefits and specific wins this community delivers.

Two things happen here:

1 - the newbies to SM networking literally need this training ... they will feel like someone just opened the shades and let the sunlight beam in

2 - the already socially savvy can chew on and be shown the specific wins that are community focused that they can not get outside of this community, Buying Alprazolam.

The sleek social schedule builder, the embeddable event pages that support live streaming for virtual attendance and videos, the focused networking, groups, and conversations, the Twitter sync messaging platform AND the ability to sync the web community to the mobile application offering one seamless user experience.  ALL specific wins that are community-centric.

Use your social 'champions'


Then of course get your influencers blogging, tweeting, FB posting, LI Discussing your community for you... the more messages that can be put out in parallel, the better.

Check out part two of my interview with Clinton Bonner tomorrow here on Sound 'n Sight.

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